Insight
Amnesty International campaigns aim to bring awareness to critical human rights issues, often requiring a balance of urgency and relatability. The insight for this project was that impactful communication needs to resonate emotionally while driving action. A visual language that humanizes the issue while maintaining Amnesty's core identity was key to creating a compelling campaign.
out of home
out of home
idea
Develop a bold and engaging campaign using striking visuals and concise, impactful messaging to highlight Amnesty International's mission. The design aimed to capture attention immediately, evoke empathy, and inspire action through a seamless blend of storytelling and advocacy.
social media
social media
outcome
The final campaign design effectively amplified Amnesty International’s message by combining evocative visuals with direct, thought-provoking copy. This approach reinforced their mission to protect human rights while ensuring the campaign resonated with a wide audience, encouraging both awareness and involvement.