the ask

Create a campaign for Patagonia's Worn Wear program to promote repairing, reusing, and recycling outdoor gear.

out of home

out of home

City Light Railway Station Mockup (1).jpg

Toronto Zoo Presentation.png

the goal

Inspire eco-conscious consumers to embrace sustainability through Worn Wear, driving engagement and action.

social media

social media

Instagram Mockup 2021.png

Insight: Consumers seek authentic, sustainable solutions but need awareness and accessible options to reduce waste.

Idea: Launch #WearItForward, a bold campaign blending storytelling and visuals to celebrate repaired gear and sustainability.

AMNESTY

Toronto Zoo