insight
Position the Toronto Zoo as a must-visit winter destination by showcasing the unexpected activity of animals during the colder months, creating a unique and engaging experience for visitors.
out of home
out of home
idea
Highlight the Toronto Zoo as a winter destination by showcasing the unexpected activity of animals during this season. Use creative elements like interactive snow trails and digital campaigns to invite visitors to discover the unique, lively zoo experience beyond summer
social media
social media
outcome
The campaign successfully repositioned the Toronto Zoo as a year-round destination, increasing winter attendance and delighting visitors with the unexpected vibrancy and activity of animals during the colder months.